The Secret Youtube Equation for Success

Just before writing this article I had a message come through on LinkedIn, from a guy out in India asking me to subscribe to his Youtube channel. I figured I would have a look and at the very least give him some advice if he needed it. So I clicked the link to check it…

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The 5 kinds of Videos for Youtube

So a while back I wrote an article about traffic and conversion videos and this article is a somewhat continuation. To summarise I spoke about how videos are split into two umbrella categories: Traffic – to draw in an audience; Conversion – to convert the audience into sales Underneath these two titles are what I…

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3 Ways to Optimise Your Time Efficiently When Making Videos

The moment something feels like a ‘chore’, we already feel those strong, negative feelings towards it. That sense of dread that you know something needs to be done but you just can’t be bothered to do it, especially if it’s something that is meant to be consistent. We’ve all been there at some stage in…

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Are You Listening to Your Audience?

I was recently chatting to a coach the other day (he shall remain anonymous) about self promotion and connecting with the audience. The conversation wasn’t necessary to do with Youtube, but definitely had some crossover moments. He was saying that he was producing content for his audience but found he was getting very little conversions.…

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5 Mistakes You’re Making in Videos that Aren’t Getting You Clients

There are plenty of factors that can affect ones success with using videos, but I wanted to address some important ones that I felt do the more considerable damage unless corrected. I’m confident that by just working on, or improving these alone, will help you to see conversions from your videos. Not Relating to Your…

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Only Fools Don’t Make The Videos Their Audience Want

As a business owner, anyone should know better to give their consumers what they want to make sales. All the successful products and services you see out in the world that are continuously being sold are down to the fact there is a demand from consumers. Youtube also runs this same process with videos. I…

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Youtube Favours Creators more than Any Social Platform!

I’ve noticed lately how seriously hard people are trying to push using snapchat for their business and relying on that as the sole platform instead of included it as part of all the others. Now, I agree Snapchat is a fantastic platform to be using for building a mailing list, but for me, Snapchat remains…

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Viewers Will Subscribe for Your Valuable Content, NOT Because You Asked Them To!

In the beginning we all try to ask our friends, family and colleagues to subscribe to our channels to help it grow, all in the hopes that by doing so they will share the videos and see the channel take off like a rocket into space. The truth is this will only get you so…

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5 Reasons Why Gamification Can Grow Your Youtube Channel

Let me reveal something to you…I’m a bit of a geeky individual… and growing up I was really big on playing playstation games. Even after I would complete a game, I was drawn back to replaying the story, to explore new things I hadn’t see before and to also earn trophies for completing specific requirements.…

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The Dangers of Click-Baiting

Urban Dictionary: (noun, pejorative) “A seemingly innocent posting on social media that contains a link to more content, but whose true goal is to trick the viewer into clicking on the link so that the writer can collect view stats — usually for monetary or for narcissistic purposes”. We’ve all either clicked on or used…

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