What’s Your Business Strategy for Youtube?

Knowing what you want to use Youtube for is already a first step in having a succeeding channel. I would say the majority of people who create a channel, throw a bunch of videos on there and hope for the best. They do this without actually thinking about the journey their viewers will go on before actually wanting to reach out for their services. You have to remember that these people around the world have no idea who you are or what you do, and so creating funnels within your videos are highly important.

I will and have covered in other articles the concepts of traffic and conversion videos, channel branding and the importance in knowing who your viewers are. For now, let’s keep to talking about  the Youtube channel strategies.

Whenever I first sit down with a client, this is always one of my first questions I ask everyone:

“What would you like to use Youtube for in your business?”

Every time I ask this, I’m usually given a somewhat vague answer of “I want to make money”. Now, for me of course this IS the purpose of using Youtube for business, so I have no choice but to dig a little deeper. Over the last couple years I have identified that there are three different strategies of using Youtube as part of any business:

  • The first is using Youtube to get more clients.
  • The second is to make money via monetisation.
  • The last is to upsell viewers to buy a product or service.

Lets expand these in a little more detail and give you the appropriate strategies to take regarding traffic and conversion videos.

So perhaps you’re a coach of sorts and you’re looking to work with more clients. The strategy here would be to put out traffic and conversion videos…equally! So for example, if you were to release two videos a week on your Youtube channel, Tuesdays and Fridays lets say, then one would be a traffic video and obviously the other a conversion. So on a weekly basis, your audience are drawn into you channel and then shown videos that demonstrate your services, skills and knowledge.

If you’re looking solely make money from your videos via monetisation, then you need a channel that brings in traffic non-stop. As conversion videos aren’t really designed for drawing in an audience, your main focus will be to produce traffic videos that go viral. Releasing at least 80% of your videos as traffic and 20% as conversion is ideal. I feel that no matter how focussed a channel might be on making money through videos, there is always something to upsell to. You may have other social medias (such as Facebook, Twitter, Instagram, etc) or your own website, but having some conversion videos allows you to at least integrate these other social platforms with Youtube.

Lastly, you might be someone who is looking to upsell viewers to a product or service (yours or someone else’s). The strategy here is very similar to the first one, in a sense that traffic and conversion videos would be released somewhat equally. But..instead, these videos are released dependant on what’s trending or currently happening in the world, or, the need on sales for conversion. So one month might be to release a wave of constant traffic or viral videos for more subscribers, then the next month may be to release a wave of conversions to encourage those subscribers to buy.

Whichever of these strategies you choose, you may use one or multiple at the same time, or even as time goes on you switch between them. The important thing to understand here is the versatility of the strategies and how easy it can be to change your game plan dependant on what it is you want to use Youtube for at any given time.

If you can implement these strategies when you release Youtube videos, I have no doubt that you will see increases in subscribers, clients and purchases of your products and services.

Daniel Colbert AKA CameraDan

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