In a previous article I wrote about the purpose of using Youtube for any business. I mentioned that it was one of two questions I always asked..so let’s move onto the other question, who is your audience?
For any video you make, there needs to be a reason for its existence, why it’s to be seen and by who. You don’t want just anyone watching your videos (unless you’re making money mostly via monetisation), you want the viewers who are to likely buy from you. So in this article, I want to give you some advice so you can really identify your audience and why making videos will be easier when you do.
To begin with, you need to discover who your ideal client/ audience is and the best way to do so is by creating a character profile (also known as an avatar).
Imagine you’re some kind of FBI investigator and you’re trying to hunt down a fugitive (I’ve watched way too many action movies!). Think about everything you might write down to profile them. Using this concept, do the same on your ideal client. Think about: Their age, sex, where they live, likes, dislikes, hobbies, interests, salary and so on. The more detailed you can be on your ideal client, the more targeted videos can be.
No one has just one type of client. I don’t just work with men, or women, or adults, teenagers or even just a specific industry, I work with everyone. Consider not just creating one ideal character profile, but many. Having between 2-5 character profiles can be very useful when making videos. It allows you to handle the same topics for many videos, whilst adjusting the language or even content to build rapport with each type of viewer/ niche. This can also mean that you never run out of video content. So having clarity over your many different types of ideal viewers will make your life easier when putting together videos.
Lastly, I want to point out that your channel should be the ‘go to’ channel for your niche. If you’re a coach of sorts or even sell a particular product, you’ll want to dominate your niche. You want your channel to be the ‘place to be’ over any other channel. It’s really important that you have this mentality, otherwise your level of commitment won’t be enough for your channel to succeed or even convert you sales.
To summarise, make sure you know who your ideal clients are by creating character profiles for each of them, helping with planning and producing videos you wish to make. And if you want your Youtube channel to succeed, be in the mindset that the videos you’ll be producing, will make you the ‘go to’ channel for everything they want to see in your niche.
I hope this has been a useful article for you, and if you have any questions I would love to hear from you!
Daniel Colbert AKA CameraDan
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